Everything You Need to Build an Online Business

in your spare time...as a total newbie!

An easy to follow, 100+ module, business, marketing, and automation course, made with a total beginner in mind!

A ready-for-sale, built-for-you, Digital Product with TRUE Master Resell Rights so you can get

100% Profit on every sale.



with Master Resale Rights (MRR)


one time payment

Why Digital Marketing?

"As a busy, stay at home, homeschooling mom, I don't want to be stuck trading my time for money and I want a way to contribute to my family's income meaningfully."

  • mentorship and training both in the course and private community
  • easy to implement and step by step instructions
  • a foundation on which to LAUNCH (templates, tools, free resources) all designed to help me be successful
  • a community that gets it

Learn How to Market + Sell Anything Online

(not just this course)

Who is this for?

Beginners + Tech Un-Savvy. So you want to start an online business selling digital products, but you're overwhelmed by the learning curve?

The Roadmap makes it super simple with step-by-step insurctions, easy to implement advice, and a team of experts to help you along the way.

Say at home mothers looking to build in the VERY LIMITED pockets of motherhood. Even the busiest of moms can build this in the nooks and crannies of mothering. With short video modules, direct action items, and a world of support, making this work when running on coffee and prayers is doable.

Online Marketers Looking to Add Another Stream of Income. Hey, it's no surprise that wealthy people are always looking for ways to add more streams of income and Master Resell Rights is the next wave of online marketing!


  • Fundamental principles of business, marketing, and automation
  • 100+ simple-to-follow and engaging training videos crafted with beginners in mind!
  • Implement-as-you-go course layout
  • Come out the end with a system built to sell.
  • Use the course as your first product to sell thanks to Master Resell Rights
  • Create more products to sell using the skills learned inside The Roadmap
  • Get around growth-minded individuals in our community and mastermind



Master Resell Rights

Master Resell Rights (MRR) is a licensing agreement that allows you to purchase a digital product once, sell it for profit on repeat, and keep 100% of the earnings.

Get paid directly from your customers. No Middle Man. No upline or downline.



I'm Cassandra and, with all honesty, I'm glad you're here.

Like right HERE.

Because this is probably THE most important question you are going to have to ask yourself when you decide to invest in Master Resell Rights:

Who am I buying from?

Because, ultimately, the product is the same ... from everyone...

So who you buy from is going to have an enormous impact both on you and your journey, but also for them.

I mean, the money (all the money) is going to that person. Make sure you trust them.

So, who am I? .

... and why should you trust me ...

Well, if you haven't guessed it already, I am a real talk, no nonsense stay at home, homeschooling mom of 6 amazing kiddos (5 biological and one adopted son with cerebral palsy). I am a Canadian through and through and just about the only thing I never say sorry for is the fact that I keep it awkwardly real. I'm a regular over caffinated mom running on the grace of God and a LOT of coffee who's doing the best she can in the *not so* quiet moments of motherhood to create financial freedom for her family.

And I am willing to bet that's you too.

I've always loved the world of online learning and the notion of passive income generated in the nooks and crannies of motherhood (and trust me, my nooks and crannies are TIGHT), and I wanted to be able to contribute meaningfully to our family's income WHILE creating financial freedom to have my husband home more, someone has to help with these kids!

We own a small chimney sweeping business and, while it keeps food on the table and a roof over our heads, it was becoming increasingly obvious we needed to be bringing in more income (blame Canada where we tax everything, and tax it again).

I came across some lofty promise courses with low price points and I would be lying if I said I didn't go for the bait but, honestly, it wasn't what it promised and left me looking for a real solution.

When I came across the Roadmap I knew it was something completely different, not because the content is revolutionary, not because you could go rags to riches in a week, but because it offered something no one else did, a leg up. Not only an education but something to start your journey with that had tried and true value.

So I did what anyone else would and I Googled, I researched, and I found a reseller who's values I aligned with and I went all in and haven't looked back! And that's what I encourage you to do. The product is amazing, you're going to love it, I encourage you to find someone to invest in who will pour into you (pssst, that's me!).

Wondering what you get with your investment?

Introduction to Roadmap 2.0

Get acquainted with the course, the platform, and the community. Understand more about what Master Resell Rights is and the goals for Roadmap 2.0

Community Benefits

Where to access FAQ's, Exclusive Branding O

Module 1: Diving Into The World of Digital Entrepreneurialism

Gain a comprehensive understanding of the digital entrepreneurial landscape, comparing traditional and digital approaches, and explore the current digital marketing trends and opportunities in the digital business world.

Module 2: Building a Solid Business Base

Establish a strong business foundation by delving into the core components, including defining your mission, vision, values, ethics, examining various business models, and understanding the legal structures that best suit your venture.

Module 3: Tailoring a Business to Your Vision

Align your business closely with your unique vision and aspirations, cultivating a company that truly reflects your values and goals, and stands out in a competitive marketplace.

Module 4: From Idea to Market-Ready Product

Learn the step-by-step process of transforming innovative ideas into fully developed, market-ready products, ensuring they resonate with your target audience.

Module 5: Branding Essentials

Master the essential elements of branding to create a distinct and memorable identity for your business, strengthening your presence in the market.

Module 6: Introduction to Business Automation

Explore the transformative power of automation tools to streamline your business operations, enhance efficiency, and drive sustainable growth.

Module 7: Legal Documents Required

Gain a comprehensive understanding of the vital legal documents needed to protect and support your business's interests, ensuring compliance and security.

Module 8: Bypass Funnel with Stan Store

Discover the strategic advantages of bypassing a funnel by using Stan Store to optimize your marketing and sales effectiveness.

Module 9: Build Your Own Funnel with Systeme.io

Master the art of creating custom sales funnels using Systeme.io (A completely FREE *NO CARD REQUIRED* all-in-one platform), giving you the flexibility to tailor your marketing strategies.

Module 10: Pre-Built Funnel with Systeme.io

Explore the convenience and efficiency of our pre-built funnel with Systeme.io. Use it as a fully customizable template to get up and running quickly!

Module 11: Using Stan Store and Systeme.io Together

Combine the strengths of Stan Store and Systeme.io to create a robust and integrated business strategy, harnessing the power of both platforms for growth.

Module 12: How to Test a Funnel

We'll walk you through testing and refining your sales funnels, ensuring they work exactly as they shoud so they can deliver optimal results and conversions for your business.

Module 13: Email Marketing Mastery

Develop expertise in email marketing, crafting engaging campaigns that effectively connect with your audience and drive conversions.

Module 14: Email Marketing with Stan Store

Seamlessly integrate email marketing with Stan Store, enhancing customer engagement and strengthening your sales processes.

Module 15: Email Marketing with Systeme.io

Explore email marketing strategies and tools using Systeme.io, optimizing your communication with your audience and increasing customer retention.

Module 16: Blogging for Success

Leverage the power of blogging as a versatile tool to drive success and expand your online presence, establishing your authority in your niche.

Module 17: Online Marketing

Understand the diversity of marketing online and how it differs from traditional marketing. Learn the principles of effective online marketing to help you p

Module 18: Business Content Optimization Tools

Discover essential tools and strategies for optimizing your business content, enhancing visibility and engagement with your target audience.

Module 19: Navigating Business Challenges

Equip yourself with the skills and strategies to tackle common entrepreneurial challenges, transforming them into opportunities for growth and development.

Module 20: Customer Service Excellence

Cultivate exceptional customer service skills, ensuring your clients receive top-notch support and building strong, long-lasting relationships with your customer base.

Module 21: Sustaining Business Momentum

Explore strategies and tactics for maintaining and building upon the momentum your business has gained, ensuring continuous growth and success.

Module 22: Facebook

Dive into the world of Facebook marketing, expanding your online presence and effectively engaging with a vast, diverse audience on the platform.

Module 23: TikTok

Unlock the creative marketing potential of TikTok, effectively connecting with a younger, highly engaged audience through innovative content strategies.

Module 24: Instagram

Master Instagram as a dynamic marketing platform. Learn to create effective reels showcasing your business, products, and services to a visually-oriented audience.

Module 25: YouTube

Harness the power of video marketing on YouTube to reach a global audience, creating engaging video content to promote your brand and offerings.

Module 26: Pinterest

Utilize Pinterest for visual marketing and brand exposure, particularly effective for businesses in visually-driven niches, driving traffic and engagement.

Module 27: Video Editing with CapCut

Learn the art of video editing using CapCut, creating captivating and professional video content for your business's marketing efforts.

Module 28: How to Use Kajabi to Build Your Own Course

Gain a comprehensive understanding of how to create, market, and deliver your own course using the versatile platform, Kajabi, expanding your reach and revenue through online education.

Still need more proof?

▪️Low One-time Payment. Get access + Upgrades for life. Not only to Roadmap but to everything I offer for those who purchase through me.

▪️No Monthly Membership Fees for The Roadmap Course + Community.

▪️It isn’t even close to being saturated. This program and the idea of Master Resell Rights is just getting started.

▪️Free community mastermind filled with skilled entrepreneurs who will help keep you from getting stuck and enocourage you on your journey.

▪️Perfect for beginners (or the tech un-savvy) and teaches you how to get set up from start to finish! I'm talking A to Zed.

▪️The course itself can be your first product to launch your business with so you don't have to stall.

▪️You’ll learn how sell anything online...NOT just the course.

▪️You keep 100% of the profit, unlike affiliates who only get 30% from the products they sell!